Skip to content

Services · Video Interviews

Video Interviews

When group dynamics get in the way — sensitive categories, senior B2B buyers, complex workflows — we go one to one. Live moderated video sessions let you watch a real person work through your product, your pricing page or your purchase decision in real time.

Typical study
8–30 interviews
Session length
45–75 minutes
Audiences
Consumers, patients, HCPs, B2B decision-makers
Lead time
2–4 weeks depending on incidence
Observation
Live observer channel, unseen by participant
Deliverables
Recordings, transcripts, clip reel, issue log, report

Fit

When video interviews are the right call

  • The topic is sensitive and a group would distort answers
  • Your audience is senior, specialist or geographically scattered
  • You need to watch someone use a product or complete a task
  • You are validating a prototype before committing engineering time

And when they are not

Depth interviews are not a substitute for scale. Eight interviews will tell you what can go wrong; they will not tell you how often it does.

Not sure which method fits?

Send us the decision you are facing. We will recommend a design — including the cheaper option, when there is one.

How it runs

Running video interviews with Research Stake

01

Interview guide & task design

For attitudinal work we build a laddering guide that gets past first answers. For usability we script realistic tasks with defined success criteria, so findings are observations rather than opinions.

02

Scheduling

Participants self-book into your team's availability. Technology is checked in advance, and every session has a standby participant scheduled behind it.

03

Moderated sessions

Sixty minutes with a senior moderator, screen share where relevant, and a private observer channel for your team. Recorded with explicit participant consent.

04

Synthesis

Every issue is logged with severity, frequency and the clip that evidences it, then prioritised so your team can act without watching twelve hours of video.

Formats we offer

  • In-depth interviews (IDIs) with consumers, patients and B2B decision-makers
  • Moderated usability and prototype walkthroughs with screen share
  • Unmoderated video diaries and shop-along assignments
  • Executive and hard-to-reach specialist interviewing

What you receive

  • Recorded sessions with searchable transcripts
  • Highlight reels clipped to each research question
  • Issue log ranked by severity and frequency
  • Findings report with prioritised recommendations

Start a study

Tell us the decision you are trying to make.

Send us the question in front of your team. We will come back within two business days with a recommended method, a realistic timeline and a written cost estimate — no obligation, no sales cycle.