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Research StakeMarket & Consumer Research

Services

Research designed around the decision, not the method.

We are method-agnostic on purpose. Tell us what your team is trying to decide, and we will tell you which approach can actually answer it — including when the answer is that you do not need a study at all.

Discuss your study
01 — Focus Groups

Focus Groups

Six to ten screened participants, one senior moderator, and a discussion guide built around the decision you actually need to make. Watch live, ask questions through the backroom, and leave with the reasoning behind the reaction — not just the reaction.

Focus Groups in detail

Formats

  • In-person groups in Dallas and 40+ partner facilities across the United States
  • Online groups over secure video with live client backroom
  • Mini-groups, triads and dyads for sensitive or specialist categories
  • Spanish-language moderation and multi-city fielding within the US

You receive

  • Full session recordings and time-coded transcripts
  • Moderator debrief within 24 hours of the final group
  • Thematic analysis with verbatim evidence
  • Topline deck and recommended next steps
02 — Online Surveys

Online Surveys

Questionnaire design, programming, sampling, fielding and analysis under one roof. We build instruments that measure what they claim to measure, and we field them to respondents whose identity and eligibility have been checked before they ever see question one.

Online Surveys in detail

Formats

  • Concept, pricing, brand tracking, segmentation and U&A studies
  • MaxDiff, conjoint, Van Westendorp and TURF analysis
  • Mobile-first questionnaire design with median completion under 12 minutes
  • Multi-wave trackers with consistent panel composition

You receive

  • Programmed, tested and soft-launched instrument
  • Cleaned respondent-level data (SPSS, CSV, Excel)
  • Banner tables with significance testing
  • Narrative report with charted findings and implications
03 — Video Interviews

Video Interviews

When group dynamics get in the way — sensitive categories, senior B2B buyers, complex workflows — we go one to one. Live moderated video sessions let you watch a real person work through your product, your pricing page or your purchase decision in real time.

Video Interviews in detail

Formats

  • In-depth interviews (IDIs) with consumers, patients and B2B decision-makers
  • Moderated usability and prototype walkthroughs with screen share
  • Unmoderated video diaries and shop-along assignments
  • Executive and hard-to-reach specialist interviewing

You receive

  • Recorded sessions with searchable transcripts
  • Highlight reels clipped to each research question
  • Issue log ranked by severity and frequency
  • Findings report with prioritised recommendations
04 — Participant Recruitment

Participant Recruitment

Recruitment is where most studies quietly fail. We screen for identity, eligibility and attentiveness before anyone reaches your study, re-screen at the door, and over-recruit so a no-show never costs you a session.

Participant Recruitment in detail

Formats

  • Proprietary US panel plus targeted sourcing for low-incidence audiences
  • B2B, healthcare professional, patient and general-population recruiting
  • Identity verification, duplicate detection and fraud screening on every profile
  • Confirmation calls, reminders and standard over-recruitment on every session

You receive

  • Approved screener and quota grid
  • Recruitment status reporting throughout fielding
  • Anonymised participant grid before each session
  • Incentive handling and distribution, fully managed

Choosing a method

Which approach answers your question?

A rough guide. In practice most programmes combine two — qualitative to find the language and the reasoning, quantitative to size it.

MethodAnswers the questionTypical sampleTypical timeline
Focus GroupsWhy do people react the way they do?6–10 per group, 2–6 groups2–3 weeksDetails →
Online SurveysHow many people think this, and how strongly?n = 300–3,000+2–4 weeksDetails →
Video InterviewsHow does one person actually work through this?8–30 interviews2–4 weeksDetails →
Recruitment onlyCan you find and verify these people for us?Any size, any incidence1–4 weeksDetails →

Start a study

Tell us the decision you are trying to make.

Send us the question in front of your team. We will come back within two business days with a recommended method, a realistic timeline and a written cost estimate — no obligation, no sales cycle.

Request a ProposalSee how we work