Industries
We already speak your category.
Category fluency changes what a researcher hears. Our teams are organised by sector, so the discussion guide arrives informed, the screener uses the right terminology, and the analysis knows which finding is genuinely new.
Sectors
Where we work most often.
This is where the majority of our programmes sit. If your category is not listed, ask — the method travels, and we will tell you honestly whether we are the right team for it.
Consumer Packaged Goods
Concept and pack testing, flavour and format screening, shelf and claims research, price sensitivity.
Healthcare & Life Sciences
Patient journey research, HCP interviews, treatment perception, message and material testing.
Financial Services
Product and fee perception, trust and switching drivers, digital banking usability, advisor research.
Technology & SaaS
Buyer journeys, positioning and messaging tests, onboarding usability, feature prioritisation.
Retail & E-commerce
Path-to-purchase mapping, assortment and merchandising research, checkout usability, loyalty drivers.
Automotive & Mobility
Purchase consideration, in-vehicle experience, EV adoption barriers, dealer and service perception.
Media & Entertainment
Content and pilot testing, subscription pricing, audience segmentation, advertising response.
Energy & Utilities
Rate plan comprehension, program participation drivers, customer communication testing.
Audiences
The people we can reliably put in front of you.
Recruitment difficulty — not method — is what usually determines whether a study is feasible. These are the audiences we recruit routinely.
- Screened against your criteria, not a rough proxy
- Verified for identity and, where relevant, professional credentials
- Over-recruited so no-shows never reduce your sample
- Never re-used across competing studies in the same category window
General consumer
Nationally representative or tightly targeted by demographics, category usage, purchase recency or attitude.
B2B decision-makers
Verified by role, company size, sector and purchase authority — from SMB owners to enterprise procurement.
Healthcare professionals
Physicians, specialists, nurses and pharmacists, credential-verified against practice records before qualifying.
Patients & caregivers
Condition-specific recruiting with consent language reviewed for sensitivity and clarity.
Low-incidence niches
Under-1% audiences reached through targeted sourcing rather than diluted panel blasts.
Nationwide reach
All 50 states — in-person facilities in every major US metro, remote coverage everywhere else, and Spanish-language moderation where the audience calls for it.
Typical questions
The kinds of decisions our studies support.
“Which of these three concepts should we take to market?”
“What will customers actually pay, and where does demand fall off?”
“Why are we losing this segment to a competitor?”
“Does our new packaging still communicate what the old one did?”
“Where does the onboarding flow lose people, and why?”
“How do clinicians describe this treatment decision in their own words?”
“Which message moves consideration for our least-engaged audience?”
“Has brand perception shifted since last quarter's campaign?”
“What does the purchase journey look like for a first-time buyer?”
Your category
Tell us the question your category keeps raising.
We will tell you which method answers it, roughly what it costs, and how long recruiting your audience realistically takes — before you commit to anything.