Services · Online Surveys
Online Surveys
Questionnaire design, programming, sampling, fielding and analysis under one roof. We build instruments that measure what they claim to measure, and we field them to respondents whose identity and eligibility have been checked before they ever see question one.
- Typical sample
- n = 300–3,000 (higher for segmentation)
- Length
- 8–15 minutes median completion
- Techniques
- MaxDiff, conjoint, TURF, Van Westendorp, driver analysis
- Lead time
- 2–4 weeks from approved design
- Data formats
- SPSS, CSV, Excel, banner tables
- Trackers
- Wave-consistent sampling and reporting
Fit
When online surveys are the right call
- You need to size an opinion, a preference or a behaviour
- You are choosing between concepts, features or price points
- You need a segmentation or a repeatable brand tracker
- A decision needs a number your finance team will accept
And when they are not
Surveys are poor at discovery. If you do not yet know which answers to offer, run qualitative first — a survey will simply measure the options you already thought of.
Not sure which method fits?
Send us the decision you are facing. We will recommend a design — including the cheaper option, when there is one.
How it runs
Running online surveys with Research Stake
Questionnaire design
We write for construct validity first and length second: no double-barrelled items, no leading stems, randomised option order, and a median completion time under 12 minutes on a phone.
Programming & soft launch
The instrument is programmed, logic-tested against every path, and soft-launched to roughly 10% of sample. We review dropout, straight-lining and open-end quality before full release.
Fielding & quality control
Quotas are monitored daily. Duplicate detection, speeding checks, attention items and geo-consistency run continuously; failed completes are replaced, not weighted away.
Analysis & reporting
Banner tables with significance testing, plus a narrative report that states what the data supports, what it does not, and where the confidence intervals make a difference to your decision.
Formats we offer
- Concept, pricing, brand tracking, segmentation and U&A studies
- MaxDiff, conjoint, Van Westendorp and TURF analysis
- Mobile-first questionnaire design with median completion under 12 minutes
- Multi-wave trackers with consistent panel composition
What you receive
- Programmed, tested and soft-launched instrument
- Cleaned respondent-level data (SPSS, CSV, Excel)
- Banner tables with significance testing
- Narrative report with charted findings and implications
Start a study
Tell us the decision you are trying to make.
Send us the question in front of your team. We will come back within two business days with a recommended method, a realistic timeline and a written cost estimate — no obligation, no sales cycle.